Sean Casto
All blog posts from Sean Casto
The Complete Mobile App Prelaunch Marketing Guide For 2025
Ever wondered why apps featured on ABC’s Shark Tank usually hit the ground running? We don’t dispute the fact that the sharks know a thing...
Mobile App Organic Vs Paid Mobile App Advertising: Which Is More Effective?
Let's think of Mobile app advertising as bodybuilding. Now, of course, everyone wants to be fit. That’s why gyms and health clubs will never go...
Top 5 Mobile App Marketing Mistakes
Wondering what app marketing mistakes you could be making right now? Read on... To understand why it’s important to define the mobile app marketing mistakes that...
The Future of Mobile App Marketing
Ten years ago, at the beginning of the smartphone revolution, app building and subsequent distribution were entirely managed by developers. Then came the mobile...
App Store Ranking Secrets: App Store Vs Google Play Store
Ever wondered if the Apple App Store and Google Play Store use the same app store ranking factors? Yes, I know you might have heard...
Top 5 ASO Strategy Myths Debunked
While most app publishers agree that App Store Optimization is indeed the king of mobile app marketing, there‘s still a lot of confusion surrounding ASO...